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BlackBerry Ltd T.BB

Alternate Symbol(s):  BB

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments around the world. The Company operates through three segments: Cybersecurity, IoT, and Licensing and Other. The Cybersecurity segment consists of BlackBerry Spark, BlackBerry SecuSUITE and BlackBerry AtHoc. The IoT business consists of BlackBerry Technology Solutions (BTS) and BlackBerry IVY. The Licensing and Other segment consists primarily of the Company’s patent licensing business. The Company’s core secure software and services offerings are its Cylance cybersecurity and BlackBerry unified endpoint management (UEM) solutions, collectively known as BlackBerry Spark. Its Cylance cybersecurity solutions include CylanceENDPOINT, an integrated endpoint security solution that leverages the Cylance AI model and OneAlert EDR console. The BlackBerry UEM Suite includes the Company’s BlackBerry UEM, BlackBerry Dynamics and BlackBerry Workspaces solutions.


TSX:BB - Post by User

Comment by GWassrape192030on Oct 06, 2022 12:47pm
76 Views
Post# 35009791

RE:RE:RE:John Chen the only CEO to turnaround 3 companies

RE:RE:RE:John Chen the only CEO to turnaround 3 companies
homer111 wrote: the problem seems to be that BB can tell everyone and their dog that they have the best software, it's just not translating into sales. other than those who really need it and are willing to pay for it (government agencies, banks, space ships, etc). The companies that need it are willing to pay the premiums for BB products. But that is not hte case with small and mid-sized businesses, the types of companies that our competitors are able to sell and grow by leaps and bounds. 

With the economy the way it is, SMB's are struggling with inflation/costs and so cost is also factored into their cyber decision making. BB has the best software (Betamax's were also better than VHS's but that meant nothing, other than  to age myslf big time with VRC comments haha) but that needs to start translating into sales, especially given their headcount push in the sales department a couple quarters ago. 

I'm not denying that BB's future isn't bright, but they have work to do on the cyber front until the true revenue growth begins and that won't happen until IVY revenues start being recognized. It's been a long, frustrating endevour being long-time long BB.  




agreed, jaune chien has failed to execute on many fronts... he hired and fired 5 sales leaders/presidents over time yet the marketing leader remains untouchable. 

Just what has occurred preventing blackberry from executing... product managers with outsized egos setting price levels that do not translate into lesser corporations and mid/small business.  jaune chiens previous margin expectations in the high 80's that are now low 60's!  did jc muddle F the business with mandates that were too high... to the point today where revenues are sliding = business loss, margin sliding = trying to compete for lost business.

it would seem the leadership is rotten and until the chef exit officer has left the building for the last time or in 404 days the erosion prevented the company from participating in the tech rally that went on through the pandemic.


 
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