Bullboard - Stock Discussion Forum BlackBerry Ltd T.BB

Alternate Symbol(s): BB

BlackBerry Limited is a Canada-based company, which provides intelligent security software and services to enterprises and governments worldwide. The Company leverages artificial intelligence (AI) and machine learning to deliver solutions in the areas of cybersecurity, safety, and data privacy and specializes in the areas of endpoint management, endpoint security, encryption, and embedded... see more

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BlackBerry Ltd > Re: growing revenue's....

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Post by RugR2000 on Feb 22, 2022 6:22pm

Re: growing revenue's....

Two big issues why Blackberry has difficulty growing revenues...
1. Chen hands out the software as free samples
2. Sales staff that don't care

Blackberry is in a bonus driven climate, and when your shares don't perform,
kiss good-bye that extra cash. Most likely why C-level staff pulled out with below
water options as parting gifts....

Rug 2000

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Comment by theRussian on Feb 23, 2022 9:00am

The gartner article identified why sales arent growing from May 2021 article. Due to name recognition. Everyone considers BB a hardware company so no one really thinks of BB when buying cybersec. The sales staff has to spend 90% of the time explaning to potential client what BB does and why it's better than established players...this is sucking up lot of resources. The fault is on Chen ...more

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