RE:THE COMING OF THE MASSES, & HEADLINESVery good points indeed. I believe what could really help the company rebuild it's image problem is by giving back.... like Tim's and Canadian Tire do.
Let's be honest here, BBD is building jets for billionaires who just got richer since covid. BBD will get the love back from investors very soon just by providing capital gains and one day soon dividends again. But, to get the love from the average citizen and media they will need to work on giving back. That will come in time, but we are not there yet.
Starsearcher80 wrote: One thing I've been waiting for, and it hasn't happened yet, is the true "coming of the masses" to the stock. I've talked about this before, many months ago, but I think it bears repeating at this point, as this phenomenon may be close.
The "coming of the masses" is a phenomenon where the stock gets a true life of its own. We here are still the "early adopters" of the stock, and most people out there still probably think Bombardier is a company in trouble, building ratty subways etc, or on the verge of bankruptcy with their oversized passenger jets.
The masses can be an EXTREMELY potent force in the market. This phenomenon happens when the masses "finally get the real story", shift their thinking, see the opportunity fully, and start piling into the stock. This of course ramps the stock up strongly, keeping it in the news, and then generating further and wider interest of the masses. In the extreme example, we saw this effect many times over in the meme stocks last year.
For this "coming of the masses" to happen, there has to be several compentents that have to be satisfied.
1) The company has to be brand-name and well known. As for the Bombardier name, everyone knows that name. We're in excellent shape on that front.
2) There has to be perceived potential. Bombarder now has that, (but the masses still don't know it). This is actually good for us, as we enjoy strong gains now, and stronger still when the coming of the masses starts. As the masses perceive and understand that potential too, the buying ensues.
3) Is the story/company understandable? For Bombardier, I think yes. For the masses, I think this will come as a bit of an education to the "new Bombardier", as the pivot has been significant, but the story remains fully understandable.
3) There needs to be good news coverage. Today is the kind of day I think that could in fact generate that kind of news coverage. It's the kind of coverage that finally sparks the interest of the masses, they start to buy in, and the stock starts to remain in the news more and more, as the strong gains get made. This phenomen then cycles on itself, only fueling further buying of an even wider audience of the masses.
Now the question is, are we at that "coming of the masses" point yet? Imho, possibly the answer is now "yes". If so, we are going to see a remarkable updraft to the stock. As always, we'll see what comes, but the elements are now fully there for this phenomenon to happen.
And if it does? We'll make a fortune. Well, we'll make one anyway just on the merits of the stock, but the masses have the potential to make that fortune far larger still.
Enjoy.