Generates 5.5 Billion New Monthly Views VANCOUVER, BC, Aug. 10, 2021 /CNW/ - BBTV Holdings Inc. (TSX: BBTV) (OTCQX: BBTVF) ("BBTV" or the "Company"), the leader in creator monetization, today announced that H1'21 signings of notable creators drove an increase of 5.5 billion monthly views for the Company on YouTube Shorts1. Launched in a beta program as a competitor to TikTok in 2020 and subsequently rolled out to over 100 countries, YouTube Shorts is a prominent area of growth for YouTube surpassing 15 billion global daily views as of June 2021, up 131% from the 6.5 billion in March 20212.
- YouTube continues to be a prominent platform for content creators to distribute their content and generate revenue. In Q2 2021, YouTube's total reported revenue of $7 billion was up 84% year over year1.
- YouTube Shorts is a new short-form video experience for creators who want to shoot short, catchy videos using their mobile phones.
- BBTV is one of YouTube's largest enterprise partners, now generating 5.5 billion monthly views on YouTube Shorts through creator signings to expand on its viewership on the platform2.
- Recent notable YouTube Shorts creators that BBTV has signed include Klem Family, The Furrha Family, Brandon Baum, and Magnus The Therapy Dog.
"With more than 15 billion daily views and growing, and a new $100 million YouTube Shorts Fund, we're very excited about the fast growth and engagement from creators, artists and key partners such as BBTV," commented Robert Kyncl, Chief Business Officer, YouTube. "We've paid out more than $30 billion to creators, artists, and others over the last three years, so introducing new formats like YouTube Shorts is key to helping the continuous expansion of the creative economy. BBTV and YouTube have a long and fruitful history of collaboration, so we're looking forward to growing our relationship to new heights with YouTube Shorts."
The growth of BBTV's presence on YouTube Shorts is a continuation of the Company's growth strategy across key platforms, markets, and verticals, expanding on its significant baseline for monetization through its comprehensive Base and Plus Solutions. BBTV is essential to thousands of creators that rely on the platform to generate meaningful revenue for themselves. More than 500 creators generated over $100K of annual revenue, and more than 100 creators made more than $500K of annual revenue in 2020.
"Viewership and engagement are key drivers to revenue growth for content creators, and this is just one example of how we're expanding on our massive baseline for monetization," commented Shahrzad Rafati, Chairperson and CEO, BBTV. "BBTV has always embraced new formats that keep audiences engaged in new and exciting ways. We know that 80% of Millennials and Gen Z prefer short form videos3, and this is part of the reason that we're seeing this surge for YouTube Shorts. It's an important consideration for creators that we work with, as our solutions amplify the ability for them to turn their viewership into real revenue. Innovations like YouTube Shorts are powerful enablers for creators to really leverage what BBTV has to offer."
For more information visit www.bbtv.com.
About BBTV
BBTV is a global media and technology company headquartered in Vancouver, Canada. The Company's mission is to help content creators become more successful. With creators ranging from individuals to global media brands, BBTV provides comprehensive, end-to-end Solutions to increase viewership and drive revenue powered by its innovative technology, while allowing creators to focus on their core competency – content creation. In January 2021, BBTV had the second most unique monthly viewers among digital platforms with more than 600 million globally, who consumed more than 50 billion minutes of video content, the most among media companies [1]. (www.bbtv.com)
[1] Calculations and classifications made by BBTV based on data from Comscore's "Top 12 Countries = January 2021 comScore Video Metrix Media Trend – Multi-Platform – Top 100 Video Properties Report"; Top 12 countries represent ~50% of world's digital population.