big official support
M A K I N G T H E M O V E T O W A R D C A N A D I A N-S O U R C E D
I N G R E D I E N T S
Transitioning Canada from an export-driven country to one that focuses on adding value to commodities at
home can provide significant benefits for Canadians, ranging from new economic and job opportunities to
achieving carbon neutrality goals.
“With the current climate crisis, one of ways to mitigate challenges is to reduce food miles,” TWC Nutrition
CEO Shazad Bukhari said. “Sourcing Canadian ingredients equates to less travel time and a lighter
environmental impact. Increasingly, consumers want to understand where their food comes from, to support
local and to purchase quality.”
TWC Nutrition has been moving toward sourcing their ingredients from Canadian growers and processors
throughout the past several years. The challenges presented by COVID-19 presented a particularly good
reason, as it showed the need to strengthen the Canadian supply chain. By creating Canadian links from
the farm through ingredient processor and food manufacturer, the plant-based value chain can ensure
consumers across the country will have access to the foods and beverages they’re looking for.
“Supporting and purchasing from Canadian suppliers helps build our network and strengthen relationships,”
Bukhari said. “In turn, together we can build a more resilient Canadian supply chain.
source: https://static1.squarespace.com/static/6144ab2db85f89327429389f/t/614b3f134af7de3974d94ee0/1632321302170/The+Road+to+25+Billion+-+Sector+Roadmap.pdf