Previous success
Why own this? The answer is that these same leaders that founded CRH had success before. Today I happened upon an old faded chart from my notes back in Sept. of 2000. That year their previous endeavor fell from $8 to $2 in 7 months. Interesting, it's so similar to what's happening with CRH now along with the same uncomfortable emotional lows, but it didn't matter back then. They continued to build value in that Canadian company for 5 years, and in 2005, the company swelled past $30/share USD and sold. BTW, similar posts were on the "Yahoo" message all through the roller coaster ride, and the leaders sold stock all along the way, just like CRH. It looks to me like they are further along in this endeavor. So success is not far off. The future surprise will be the cringing smile from profits when the tax man is paid.