Marketing Strategy evolving from "Push" to "Pull"I think many post-ers on this message board will be happy to know that D-Box appears to be ready to expand the scope of its Marketing Strategy to target not just Business/Exhibitor Customers (B2B) but also the Consumer (B2C). Sounds like the plan involves a website overhaul, and a new focus on social media to increase awareness.
The description below was translated from the french job posting for:
Director, Corporate Marketing
https://www.jobillico.com/en/job-offer/technologies-d-box-inc-.dRhtEe/directeur-marketing-corporatif/1374658 Description: Under the supervision of the Vice President of Marketing and in collaboration with the Division Marketing Managers, the incumbent must develop an overall marketing strategy to acquire B2B and B2C customers and increase the awareness of D- BOX. With a strong expertise in digital strategy, he will be responsible for the redesign of the web site and the management of social media for the different sectors of activity.