RE:RE:D-BOX Crushes Worldwide Box Office revenue Avengers openingLast weekend I checked booking at every single Cineplex thatres everyday.
I would say it was sold out at 99%.
This being said, Cineplex is by far the operator where D-Box seats are the most popular.
They do well at Cinemark too but they don't sell out as much.
Remeber that recurring revenue is the most imporant metric to determine D-Box's value - 10x to 2x annual recurring revenues approximately.
When you thrown in the recurring revenue from the other business segments like the annual subs in the home segment, the usage revenue from the new themed and VR attractions such as the NFL 4D cinema, the San Francison Fly, the Marine 4D in France, the VR Rabbids ride or the Cineplex VR in Ottawa - and thse attractions will experience massive growth in the coming years, in 3-5 years D-Box will be a money printing factory.
IMHO the 1 Billion market value target in 5 years is achievable.