RE:RE:RE:AMC Theatres Launches New AMC Stubs A-ListAssuming there is already a proven increase in profitability in existing installations there really is very little risk if they add say 2 rows in each large format theatre's prime seating area. I would argue there is a more significant risk in not moving quickly with a widespread rollout. Exhibitors can't afford to sit still (no pun intended!) and let Netflix continue to pre-empt their would be audiences.! JMHO