Recent announcements great for Global Brand building... The initial sales revenue and recurring revenue associated with these recent announcements is very positive. In addition to that is the fact that 10 new commuities in Canada (new Cineplex locations) and 2 new countries (Austrailia and India) will get to hear about and potentially experience D-Box seats for the first time themselves. With each new country and culture that D-Box engages itself with, it is becoming more and more of an integral part of the collective film production conciousness. I hope to see the day where movie producers increasingly factor D-Box and it's motion dimension into the production design process in the same way they have with RealD 3D, Dolby surround sound, and large screen formats like IMAX. Building a global brand takes time but I think D-Box is well on its way and the benefits could be huge. JMO.