Market timingFor those that are smart enough to market time their investment transactions here are Enterprises returns over various time periods:
1 week -10.71%
1 month -7.41%
YTD 14.94%
5 year -24.51%
The indices the article references that outperformed Enterprise did so only for the YTD period.
Read the disclaimer at the bottom of Enterprise's press release. Baystreet, who wrote the article was paid $1,200.00 by Enterprise, they are by their self admission unlicensed and unqualified to provide investment advice.
It is interesting that Starchain, the “in-house” developed rental equipment tracking software that is expected to revolutionize the equipment rental business was not discussed.