The following is intended for discussion purposes only.
BESS Restaurant Case Study - Assuming Outright Purchase & Commissioned Sale
Participants:
- Dealer & Installer
- EXRO and its supply chain
- RE:Build and it's supply chain
- EXRO and RE:Build set MSRP for System
- Dealer sets Installation and Commissioning Costs
Selling Price $175,000 - Dealer Commission @25% $ 43,750
- Installation Fee @10% $ 17,500 (includes regulatory)
- Re:Build Cabinets x 2 $ 25,000
- Re:Build Batteries 192 KWh x $150/KWh $ 28,800
- EXRO Cell Drivers x 6 @ $10,000 ea $ 60,000
- Subtotal $175,050
Gross Margin on Revenue - Dealer Sale & Install $ 35,000 20%
- Re:Build Cabinets & Batteries $ 26,500 15%
- EXRO 6 Cell Drivers $ 42,000 24%
- Total Combined Margin $103,500 59%
The above contemplates EXRO having a COGS on the Cell Driver of between $3K and $3.5K per unit at volume and an MSRP of $10,000 ea.
Each BESS unit requires 3 Cell Drivers plus Software.
BESS Units Cell Drivers Revenue Margin 100 300 $ 3,000,000 $ 2,100,000
300 900 $ 9,000,000 $ 6,300,000
1000 3,000 $30,000,000 $21,000,000