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Newsfile Corp Vancouver, British Columbia--(Newsfile Corp. - April 19, 2022) - FansUnite Entertainment Inc. (CSE: FANS) (OTCQX: FUNFF) ("FansUnite" or the "Company") is pleased to announce that the Company has executed a Memorandum of Understanding to enter into a long-term licensing agreement with Lovell Brothers Limited, owners of Dragon Bet to launch a new online sports betting portal, www.dragonbet.co.uk, which will be powered by FansUnite's Chameleon iGaming platform. Dragon Bet will license FansUnite's Chameleon white-label betting software for its new online platform, which will launch in the U.K. later this year and include betting products that are customized for Welsh sports betting fans. Utilizing FansUnite's Chameleon iGaming platform, Dragon Bet plans to grow its loyal customer base to become the leading bookmaker in Wales. This agreement reinforces FansUnite's ongoing commitment to expand its footprint globally, where its wagering solutions can be targeted to gambling operators in virtually any jurisdiction. The U.K. alone is expected to generate an estimated £12.5 billion in gambling and betting activities revenue in 2022.1 FansUnite already operates in this marketplace through its wholly-owned subsidiary, McBookie Ltd., a prominent sportsbook based in Scotland. Built on the foundations of John Lovell Racing, Dragon Bet is the digital brand of a well-recognized bookmaking services provider that has been fully operational since 1968 within the Welsh racing and gambling industry. John Lovell Racing was the first bookmaker to issue computerized betting and printed receipts on U.K. racecourses, a system that was eventually adopted by all U.K. bookmakers, and is currently operating at 16 racecourses across Wales and the south of England. "We are pleased to announce this agreement with Dragon Bet and the Lovell family who have a rich betting history in Wales," said Scott Burton, CEO of FansUnite. "As we continue to grow our reputation globally as a tier one gambling technology supplier, we are attracting top operators away from competing platforms. This recognition has allowed us to partner with Dragon Bet where we will assist them with their plans to become the top Welsh bookmaker." "Dragon Bet is the digital rebranding of John Lovell Racing, a prominent Welsh bookmaker and we are excited to launch our new online wagering platform with FansUnite," said David Lovell, Director and Co-Founder of Dragon Bet. "After months of research and interviews with gaming providers, we felt most excited and comfortable with the product and features that the Chameleon platform provides us to grow our business. John Lovell Racing has built a deep connection with the local betting community in Wales and we plan to continue its legacy by growing our digital footprint where we can tailor our betting offerings to the needs of the modern bettor and maintain a strong sense of national pride and Welsh culture through Dragon Bet." About Dragon Bet Dragon Bet is an online vertical conceived by James & David Lovell to rebrand and channel their storied and long-standing family business, John Lovell Racing, in the Welsh online marketplace. The Lovell family has developed and maintained a strong foundational heritage in Wales and has become the country's leading bookmaker over the last fifty years. John Lovell opened his first betting shops in 1968 and soon after added racecourse pitches to his portfolio. He became the first bookmaker to issue computerized betting and printed receipts on U.K. racecourses, a system that was later adopted by all U.K. bookies. The Lovell Brothers now work together at the helm of Dragon Bet to build on the iconic bricks & mortar business established by their father, John Lovell. David has been immersed for most of his life in racing & betting and took over his father's betting and exchange trading room at a young age. After studying economics and gambling studies at university, James took over the racecourse bookmaking side of the JLR business and was elected chairman of the Welsh Bookmaker's Association in 2010. Both have a wealth of betting experience and are well positioned to carry their family's success and tradition into the online marketplace. About FansUnite Entertainment Inc. |