dont want to be a Debbie Downer here but I don't consider this news. It is an indpendent opinion piece put out on Fire. These types of websites look for readership and hits on their website... so they put out articles on what is hot in the market to get the advertising.
Personally there is nothing in there that I already didn't know or expected doing my own tech analysis. I think my conservative share price evaluation in the short term was in line with what they stated.
Its all good but an official NR from Fire that has some substance and concrete information on where they are going will move the dial. MJ industry has been down for the past two days so we will move when the MMs decide which will in turn move the market.

FIRE has dropped on its evaluation based on the two money raises which caused a dilution so presently its a "hold". I still like FIRE because of all the points (CEO, revenues etc) that people have already posted and have been accumulating small lots under .30.
GL
Cheers