RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:Jack Haze You make a logical argument - and I have agreed in the past that I should probably own some debentures given Im so bullish on fire - or some ratio of debenture to equity given my own probability of outcomes.
Here is the rub for this company in general - set aside debenture/equity. Aside from all the misgivings in previous quarters as well.
They have excellent products with great reviews, good branding (for what its worth), and have now gotten to the right price points for the market.
The fact is that the vast majority of Fire's flower sales are in store - IR confirmed.
There is and will be a massive retail expansion in Ontario - their home market.
(21 new retailers opened since the pandemic started - Ive checked every store - they are very well stocked and represented in every single store that just opened)
Q3 they had abismal store penetration in western Canada, and only 60% in ontario's 39 stores.
This is starting to change dramatiaclly with H and F/education/and price point.
So it begs the question - will they not have exceedingly strong sales growth going forward? and with only 9.5 mil in cash expenses from OPs and no capital expenditures, can they not be extremely profitable?
They can easily generate significant cash flows over the next year - which will make all this discussion irrelevant.