Potential for Short SqueezeLatest short numbers came out yesterday. Current short position stands at 9m shares (as of Sept 21), a decrease of 2m from Sept 4. A strong quarter or change in sentiment could cause shorts to scramble to cover their positions causing significant upward pressure in the stock.
With Q4 being the first quarter reflecting the full amount of cost savings inplemented following Q2, increased ramp up including new products & distribution with help of Humble & Fume, and analyst expectations set low, I think there is a reasonable likelihood for a positive earnings surprise.
The conference call may attract analysts to start following Supreme more closely and attract more attention. Let's see what Thursday/Friday brings.