RE:RE:RE:RE:RE:RE:RE:RE:Record Sales Ya I agree - supreme has been slow to market on new products, slow to adjust prices, and definitely haven't been ahead of the curve and it has cost them and us.
beena has been at this for about 8mths now. Mostly restructuring the buisness and debt - and streamlining operations. It's a lot of heavy lifting.
but I see some evidence of her getting ahead of things. I'll give 1 example - pre-rolls.
supreme put out a ton of pre-rolls in the last 6months, new sugarleaf, all the 7acres, and Hiway prerolls being the cheapest on the OCS by a fair margin. even some craft collective pre rolls in bc.
last aphria conference call - Irwin made a comment that pre-rolls were on fire right now. Then it clicked as to why supreme was going so heavy in pre-rolls.
she knows how to read a market with regards to price and demand- and she has shifted in those directions.
so I have some comfort with her at the helm - and I am content to wait this out as the reward could be very significant.
all the best - we'll see ya in February.