Post by
Craiger02 on Jan 28, 2021 2:51pm
Just a thought...
We don't currently have any production or plans for edibles correct? The craft lines are great and will continue to provide fantastic margins, however edibles are appearing to be the real growth as huge potential as a lot of people would prefer to chew it than smoke it. Is it possible that this raise may be to purchase the equipment necessary? I am also in on Agraflora (which if you think fire is tough, have a look at that Sh*%t show of a company). They are supposed to be gearing up to white label edibles for multiple companies. If fire were to be able to do this, it would also allow them to use any unsold write down product for edible production. Just a thought anyways.
Comment by
Craiger02 on Jan 28, 2021 4:15pm
I agree with all that Opt. I wasn't disputing the growth potential. But what I'm saying is it would be an interesting play if that 20 million fund raise was to venture into edibles (R&D and equipment). Therefore expanding into multiple new sku's, along with being a front runner into a vertical growing market. Also it would allow us to use wrote down product for the edibles.
Comment by
theTransporter on Jan 28, 2021 5:24pm
$20M into an edible capital expenditure would be a big waste of money. Edibles only makes up less than 3% of the market. Better off not wasting that money and just focus of profitability before anything else.
Comment by
vulcan123456789 on Jan 28, 2021 5:52pm
if we venture into something else im sure beena would only go towards high margin high demend products. im hoping more for an investment to open us up to u.s. markets
Comment by
MiningGospel on Jan 28, 2021 8:32pm
This is such an incredibly narrow minded opinion! Look at California, Washington State and Colorado - in all locations, edibles have steadily grown their market share relative to bud/oils. It would be ludacris to ignore edibles as they continue to grow in popularity.
Comment by
Craiger02 on Jan 28, 2021 9:21pm
Definitely. I believe that eventually they will become as much or even perhaps more popular than the flower itself. It introduces all the people who do not wish to smoke it, an opportunity to obtain the benefits without the hassles of the flower. Hopefully fire has a plan to get into that segment or we could be missing out on a lot of future revenue.