Financing If Futura successfully exits CCAA on Jan 18th (or later if an extension is required), financing must be in place (or a good chance of it), otherwise what's the point of continuing the business. Creditors will then just swarm all over and bankrupty will follow. Aeroplan will probably want to be paid in full.
The details of any other business arreangements are irrelevant at this stage until financing can be secured. The company could pay off some creditors with new money, but the business plan must be great to get financed in the first place.
Futura could integrate their business with larger established marketing services, IT or related firms to acheive signifcant cross selling and cost-savings. Profitability in the near term would result. At least that's what they say.