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[joeydalton]

Futura Adds 475Dealers to Its Sales Pipeline Through a Formal Business RelationshipWith the Ontario Automotive Dealers Association
8/16/2011 8:00:17 AM - Market Wire

The Company Has Signed Contracts With 6 Dealers on the Heels of Finalizing Its Relationship With the OADA

TORONTO, ONTARIO, Aug 16, 2011 (Marketwire via COMTEX News Network) --

TheFutura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") todayannounced that it has formalized a business relationship with theOntario Automotive Dealers Association (OADA) which will allow it tomarket its suite of loyalty products and services to the over 475 memberdealers effective immediately. The relationship will see the companyand OADA work together in creating awareness amongst member dealersusing tactics such as email campaigns, direct mail, event sponsorship,telemarketing and face to face meetings.

"We are very excitedabout expanding our sales and marketing efforts into the broader Ontarioauto dealer market given it represents the largest collection of autodealers in the country. Working with the OADA will allow us to hit theground running and leverage the great momentum we've developed in theGreater Toronto Area. Since launching our auto dealer sales effort inlate April, we've signed contracts with 54 auto dealers and launched 44of them to date. We now have dealer clients in the GTA, SouthwesternOntario, Northern Ontario, PEI and Quebec. Starting in September, wewill begin actively recruiting dealers in Alberta, British Columbia andexpanding on our early successes in Ontario. We have a very efficientand replicable process in place to launch and manage our auto dealerclients that we look forward to scaling further with relationships likethe one we've put in place with OADA." said Mark Farrell, President andCEO of The Futura Loyalty Group.