Futura Signs Agreement With P&B Transport to Issue Aeroplan Miles to Its Customers
TORONTO, ONTARIO--(Marketwire - Sept. 14, 2012) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura") announced today that it has entered into an agreement with P&B Transport, a Quebec-based Canadian and US bonded transportation and logistics company that provides services throughout North America. Under the terms of the agreement, P&B Transport will issue Aeroplan Miles to their customers through the Futura loyalty rewards marketing and technology platform.
"Offering loyalty rewards can really help transport operators differentiate themselves by increasing spending from existing customers and attracting new customers as part of overall sales and customer relationship management. Introducing value added marketing services such as loyalty programs to the trucking industry is a great opportunity for Futura and a logical extension into the automotive/transportation vertical," said David Campbell, President and CEO of Futura.
"We are constantly striving to offer our customers better service and differentiate ourselves. By offering Aeroplan Miles to our customers, we achieve both these objectives and also expect to attract a number of new customers," said Jimmy Pardo, Vice President & co-owner of P&B Transport. P&B Transport will also be able to enhance its marketing programs and customer relationships through the application of loyalty incentives and be able to track transactions and return on marketing investment through Futura's loyalty analytics market research information."