RE: RE: RE: Good news I think they kept giving money away because the company seems to be a big group of friends who have some money who wanted to try something (several things) and pretty much failed so far.
We also can't discount this idea - they are making top line revenue. The problem is the costs and most of those costs end up in people's hands - salaries, consulting fees, payment to marketers etc. There's not that much going to cost of sales as a % of total costs. The large shareholders/debtholders/employees/friends could have already made their money through their high salaries on the backs of the smaller shareholders who aren't in the "in" crowd". I mean, how much was it just to get rid of Mark again? I'm sure he and the others made money at an overall level on their Futura venture. So getting their money back through their worthless shares and debt is less of a concern.
Basically they ran up debt paying themselves, debt that they loaned the company. Now they can bid for it super cheap through CCAA, take it private, then pay themselves $1 a year or whatever in salaries and all of a sudden Futura looks profitable because there's nothing more than paying the cost of goods sold and a few dollars to some techies to keep the website and programs running.