It's easy.... ......to be a "hindsight critic" when someone resigns or creditor protection request is made by a company. i'm sort of a back seat driver looking out the back window and telling the driver where they almost went off the road.
Futura signed on more car dealrships than Air Miles has or any other frequent flyer program. Well organized on the website also. Still wondering about Aeroplan's 60k mile promotional program with Infiniti, ending this month. Will Infiniti car dealers who wish to continue with Aeroplan be referred to Futura.
Gross margin should increase if there was little effort in signing on dealers in the 3rd quarter. I expect a leaner company after CCAA as often is the case with companies emerging from creditor protection.
General and admin expenses will decline. I don't know how many people work for Futura, but I think some will be let go. And then there's the debt. There are options including debt for shares for a portion of the loans.
May have experimented too much and gone off the road here and there, but the company is still on the road. They still can make important strategic choices and maybe make the big name sign-ons. It's competitive in the loyalty industry, but Aeroplan and the 4 frequent flyer programs in the US have their own pull, which will help Futura.
If Mark Farrell wanted David to take the company to the next stage of growth, it means big changes must occur and not just more of the same. Maybe the CCAA is the best thing that can happen. Time will tell.