TSX:FUT - Post Discussion
Post by
BayWall on Oct 07, 2012 10:37am
Extremes
60,000 miles offered verses 2500 miles (offered by a car dealer). The two extremes. At 2500 miles Futura earns $125 for each car sale. At 60,000 it would be $3,000.
Offering 2500 miles will not influence my decision to buy a car. Seems like a wasted opportunity to forge stronger consumer loyalty.
Need 10X that = 25,000 for an Air Canada trip anywhere North America. That's not asking much.
Someone suggested giving Aeroplan miles for all trade-ins.
So I'm awaiting a reponse to my questions from the company. Difficult questions but ones whioch must be addressed.
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