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Bullboard - Stock Discussion Forum Glacier Media Inc T.GVC

Alternate Symbol(s):  GLMFF

Glacier Media Inc. is a Canada-based information and marketing solutions company. The Company operates through three segments: Environmental and Property Information, Commodity Information and Community Media. The Environmental and Property Information segments includes its business-to-business content, marketing solutions and data information products which are environmental, and property... see more

TSX:GVC - Post Discussion

Glacier Media Inc > Revenue Implications of Advertising on FBook and Google
View:
Post by nozzpack on Sep 09, 2021 7:32am

Revenue Implications of Advertising on FBook and Google

Facebook and Google have 80% of the Canadian Advertizing market.

Glacier has about 1% .

In the US Advertizing market, Facebook and Google are equally dominant.
Glacier has less than 0.1 % of the US market.

A virtual toe hold, more or less.

Glacier has been rapidly expanding its job requirements in both the US and Canada and that process is ongoing.

With Facebook and Google as its Advertizing base, it can only yet be said that it's potential Advertizing market is several orders of magnitude higher than previous to this deal with FB and Google .

Revenue implications could be very substantial ,and doubling current Ad revenues would not be unexpected.

Such implications are very consistent with the recent massive insider buying of Glacier shares and its major expansion of Ad staff in both Canada and the US
Comment by nozzpack on Sep 09, 2021 9:07am
Advertizing revenues are about $160 million per year including Glscier's share of Joint ventures. So, the scope for revenue  expansion due to availability to advertise on FB and Google both in Canada and the US may be quite substantial , including increases by 50% or more from current levels. Already grossly under valued relative to its peers and its closest peer, Post Media, Glacier ...more  
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