Guestlogix launches new logos, tag line, website
Guestlogix launches new logos, tag line, website
2014-03-04 07:05 ET - News Release
Mr. Brett Proud reports
GUESTLOGIX UNVEILS CORPORATE REBRAND AND NEW BUSINESS UNITS REFLECTING PAYMENT TECHNOLOGY SUPPORT ACROSS ENTIRE TRAVEL JOURNEY
Guestlogix Inc. today unveiled new brand assets, including new logos, a tag line, website and other communication tools to support its growth efforts and reflect its broadened ability to support the end-to-end travel experience. Along with a new corporate look, the company will adopt powering ancillary revenue as its tag line. The company's new website is now available.
"As a company, we hold strong pride in our past but are sharply focused on the opportunities that lie before us. Our strategy remains firm that Guestlogix's ability to serve the passenger travel industry goes well beyond the cabin," said Brett Proud, president and chief executive officer of Guestlogix. "Our position as the clear market leader in processing payments on board continues to provide a solid foundation for the business and will remain a strong focus at Guestlogix. Moving forward, we are being called upon to play a more holistic payments role in the retail efforts of the passenger travel industry, and these new brand assets and business units signal that expansion."
Guestlogix has spent the past 18 months working directly with travel operators and building long-term global partnerships to identify the advancing retailing needs within the passenger travel industry. The company has successfully positioned itself to be the payment processor of choice through a variety of new access points and touch points, such as in-flight entertainment systems, kiosks in the airport, retail solutions in airport lounges and mobile solutions at multiple touch points. As the travel retail industry continues to mature, Guestlogix is shaping the way that travel operators are able to interact and transact with their passengers.
"There has never been a moment in time when travel and retail have been at more of a convergence than right now, and the goal is to elevate the core attributes of the Guestlogix brand to convey our extensive ability to serve the travel retail market," said Dan Thompson, senior vice-president, marketing, communications and investor relations. "We are taking the steps to strengthen and modernize how we represent ourselves in markets around the world. Our clients, partners, employees and shareholders should expect much more dynamic, interactive content and increased accessibility to information as we continue to build out our new website and new communication tools."
As part of the company's rebrand, it has established three distinct subbrands to operate as concentrated business units that cater to the key focus areas of travel operators and that hold significant growth opportunities for the company. These units and offerings provide substantial market differentiators and leverage Guestlogix's unique industry expertise. Along with the company's cornerstone solutions, its transaction processing engine and global payment gateway, Guestlogix is now poised to drive increased performance for itself and its customers.
Ancillary Insights
The Ancillary Insights brand will encompass all elements of Guestlogix's business intelligence unit, including its analytics platform and syndicated data initiatives. Ancillary Insights holds one of the most lucrative components of the Guestlogix solution with its comprehensive business intelligence platform. The Ancillary Insights division will expand its scope beyond the on-board environment, as it has been designed and developed to provide a holistic view across a travel operator's entire retail program at all touch points in the travel journey.
OnTouch destination merchandising
Though not a new brand to Guestlogix, the destination merchandising unit has been given an update to give increased focus on this growing part of the business. Guestlogix now has active clients selling destination content through flight attendants on board the aircraft, on board railcars, as well as at off-board touch points throughout the travel journey. Additional deployments, including those through Guestlogix's in-flight entertainment partners, are expected throughout 2014. Now with multiple access points and at multiple touch points, OnTouch destination merchandising is poised to drive strong growth in the company's near-term results.
Travel RPM (retail performance management)
The industry as a whole has indicated it is now ready to take its current retail performance to the next level. As the industry's leader in on-board retail technology, Guestlogix is now able to significantly leverage its expertise and employ best practices found within the most extensive and diversified client base in the industry. The division will offer a variety of consulting services, including on-site assessments in the areas of operational processes, retail modelling and product benchmarking.
Continued brand development, increased on-line presence and additional communication vehicles will continue to be developed throughout the coming quarters and will remain tightly aligned with the company's growth strategy. For a look at the company's 2014 growth strategy, please visit its website.
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