RE:RE:RE:RE:RE:I'm not worried... Point number three seems to point to the logic of what AT just did in terms of cutting loose companies that don't play by the correct set of rules(?)
3) Marketers are screaming for more digital ad transparency
“Rocket Fuel certainly has had a tough go of it in the post ‘black-box’ world,” said Mac Delaney, head of programmatic at the ad agency Merkle. Indeed, over the last year, major marketers have been placing far more scrutiny on where their ads are running (following a flurry of ads spotted in bad places on YouTube) and how they are being billed. “For some time on the buy side [Rocket Fuel was] synonymous with what was lacking in the automated ad buying space,”Delaney said. “[Namely] transparency into tactics and margins.”
“The squeeze on transparency now makes these companies untenable” added Marco Bertozzi, vice president Europe, head of sales at Spotify and a longtime programmatic ad buyer.