illumin Holdings Inc T.ILLM

Alternate Symbol(s): ILLMF

Communication Services

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables marketers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software enables creation of consumer journeys with custom messages tied to the propensity-scored audience. Its customers include both agencies and brands, including enterprises and small to mid-sized businesses.

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Post by ace1mccoyon Nov 02, 2020 3:28pm

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Acuity Insights

Welcome back to Acuity Insights!

We hope you noticed our new look and feel and have been participating in some of the recent illumin launch efforts. If you haven't already, don't forget to request a demo of the technology that is changing the advertising industry by clicking here!

Exclusively for our newsletter subscribers, below you'll find a direct download link to our latest research report, developed in partnership with Digiday. Take a look to learn about why brands need advertising automation to control the consumer journey. Key takeaways:

The true definition of advertising automation
How to control the consumer journey using advertising automation
What is effective omnichannel advertising
Brand and agency perspectives on illumin

Download

Most viewed video ads

This past weekend was everybody's favorite spooky holiday, Halloween. Like most things this year, October 31st felt very different for many of us, so take a look at the full list to see how brands approached this year’s celebrations. Our Most Viewed Video Ads list features videos that garnered the most attention based on our proprietary technology, True Reach™. These are the top 3 campaigns from this edition:

*Mix it. Match it.* Party City
*Jake From State Farm Costume* State Farm
*Halloween 2020* Reese's

Strategic Insights

Block and Tackle: Strategies to Reinvent the Customer Journey

The question top-of-mind for every marketer is, how can brands stay relevant to the new and evolving consumer lifestyle? Here are 3 main strategies that are producing real results for brands who are ready to act quickly. Continue reading.

Brands Must Devise Different Strategies for Amazon, Social Media and the Open Web

It's true, brands must develop different strategies in order to reach their customers on the open web, social media and major marketplaces like Amazon, Target and Wal-mart who can deliver high-velocity sales, but with limited margin and data. Continue reading.

Advertising Automation Illuminated

Admonsters' staff spoke with our Chief Strategy Officer, Seraj Bharwani to learn more about how illumin differs from traditional DSPs and the value illumin can offer both advertisers and publishers alike. Continue reading.

Upcoming events

IAB Brand Disruption Summit

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We can't wait to experience the future of advertising with you. We encourage you to share this email with your friends and colleagues, and invite them to join our newsletter via this link.

Until next time,

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