I think illumin is gonna be a winner The trade desk has announced that in 2021 they are doing an upgrade to their platform, basically to include the features of what illumin is offering now. Looks like AT actually beat them to the punch on one thing now. They don't say when in 2021 ttd will release it, the longer it takes the better head start AT has in getting clients on their advertising automation. If anyone remembers on the last conference call, Tal said although they made back the revenue from the covid dip it was without their travel clients. He said when they come back AT will be doing really well...so the covid vaccine will help there as red tag and other clients start heavy marketing in the next couple months to get some business back.
Also some news released today..
https://money.tmx.com/en/quote/AT/news/7061800592642097/AcuityAds_to_Present_at_Third_Annual_IAB_Brand_Disruption_Summit