RE:RE:RE:RE:what a tripI thought TobySheen7 comments didn't fit the circumstance of AT at all.
The question I have about Acuity Ads is, how difficult do you think it is for another company to replicate the functionality of Illumin? If it is difficult then the competitive advantage of AT will serve us very well. If it is easy for a competitive to replicate, AT won't have a competitive advantage for long. I have the feeling that it is a substantial piece of software that will be difficult to replicate. But I am no expert on this software either.