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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables marketers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software enables creation of consumer journeys with custom messages tied to the propensity-scored audience. Its customers include both agencies and brands, including enterprises and small to mid-sized businesses.


TSX:ILLM - Post by User

Comment by Torontojayon Jul 25, 2023 5:38am
155 Views
Post# 35555394

RE:RE:Latest Assessment

RE:RE:Latest Assessment

The major risk is that the company is banking on the success of Illumin. It's a one trick pony so to speak. There is no other diversification to its business model. Another problem I see is that margins on self serve Illumin is only 30% compared to 55% on managed. If the company achieved $200m in Illumin revenue, then gross profit would be exactly where it's at today but with additional expenses for customer acquisitions. 
 

Btw, Mediamath filed for bankruptcy so at least there's one less competitor. 

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