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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables marketers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software enables creation of consumer journeys with custom messages tied to the propensity-scored audience. Its customers include both agencies and brands, including enterprises and small to mid-sized businesses.


TSX:ILLM - Post by User

Post by retiredcfon Sep 11, 2023 12:47pm
290 Views
Post# 35629620

Shorts to Blame?

Shorts to Blame?It doesn't make much sense our SP to be down at these levels after the recent share buybacks. That said, I just noticed that in August, the % of total short trades and value of these trades rose from 4.2% and 3.6% respectively to 13.3% and 14.7% by the end of the month. So it would seem logical to conclude that the shorts are at least partially to blame. GLTA
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