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Bullboard - Stock Discussion Forum illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables marketers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns. Its Programmatic Marketing Platform, powered... see more

TSX:ILLM - Post Discussion

illumin Holdings Inc > Shorts to Blame?
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Post by retiredcf on Sep 11, 2023 12:47pm

Shorts to Blame?

It doesn't make much sense our SP to be down at these levels after the recent share buybacks. That said, I just noticed that in August, the % of total short trades and value of these trades rose from 4.2% and 3.6% respectively to 13.3% and 14.7% by the end of the month. So it would seem logical to conclude that the shorts are at least partially to blame. GLTA
Comment by Sellthedream2 on Sep 12, 2023 1:18pm
Doesn't make a lot of sense at all. I think they will start another share buyback and be able to get them back even cheaper. They will save money getting off the Nasdaq now and maybe by 4th quarter get back to making money again..
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