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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables marketers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software enables creation of consumer journeys with custom messages tied to the propensity-scored audience. Its customers include both agencies and brands, including enterprises and small to mid-sized businesses.


TSX:ILLM - Post by User

Comment by campston Mar 07, 2024 9:09am
73 Views
Post# 35920097

RE:illumin Reports Fourth Quarter

RE:illumin Reports Fourth Quarter The pace of Self serve growth is good, but the company needs better.  This highlights the need for a Marketing/sales oriented CEO.  Hope fully there will be an announcement on that soon.

Most concerning to me, however, is the stagnant margins.  At this level of self serve, I had hoped to see the beginning of improvement in these numbers.

This will be a long year of share buy- backs at good prices and likely not much else.  Q1 will be a write-off due to seasonality.  I'll be watching the margins closely in Q2.
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