Bullboard - Stock Discussion Forum illumin Holdings Inc T.ILLM

Alternate Symbol(s): ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables marketers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns. Its Programmatic Marketing Platform, powered... see more

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TSX:ILLM - Post Discussion

illumin Holdings Inc > New Report

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Post by retiredcf on Apr 19, 2023 9:39am

New Report

A detailed new report was just released and here's the summary. GLTA

The competitive landscape in the digital advertising market is quite intense, as the competition for market share includes many well-capitalized, large-scale players such as Big Tech companies. Digital advertising is a crowded place due to the favourable economics of high-margin, secular tailwinds for growth and a large addressable market. ILLM is an interesting player in this field due to its potential to become a gateway for digital ad inventories. Although the company is currently experiencing headwinds in revenue growth due to recessionary pressures on corporate spending on digital ad campaigns, we believe a robust balance sheet will help the company get through this tough environment and recover on the other side of the cycle. We are maintaining our rating at “B”. (5iResearch)

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