Hockey Playoffs-LABS Playoffs I'm a hockey guy...
Lets say you are 8 points (4 games) out of a playoff spot. Between you and the last team in a playoff spot there are 3 more teams.
you say ohhhhhh geeeee if we win the next 4 games we are in... that would be true, if all the other teams didn't play or lost. That's never the case, those teams are playing and trying to get into the playoffs or, maintain their position.
We aren't a big deal... not yet, show the money, make true on promises the maybe we have a chance.
There are many new entrants and aggressive companies that want to gains market share. We have to stay infront or lose it.
Keep costs low, those with the lowest costs win. Be profitable. Be consistent.
This market will become saturated, profitability and cost control must be front and center.