Just Sell the GD diamonds Every Cheif we hire seems to want to reinvent the wheel and disrupt the market, all that seems to do is piss off the big fish that control the game. I have an idea why don't we just concentrate on digging up and selling diamonds, stop rocking the boat and angering our customer base. I am sure all these high jinks have cost us 3 plus dollars on the share price and a couple hundred million in diamond sales.