Bass Pro uses DMX/Mood Media ...look at link...
https://www.dmx.com/files/library/press-releases/120611basspro.pdf
PRESS RELEASE
December 6, 2011
Ray Goforth
DMX Public Relations
512-380-8524
Cherie Stowe
11Giraffes
VP Marketing & Creative Services
704.943.5908
Bass Pro Shops Selects Digital Signage Partner Bringing the Outdoor World Into Focus
Austin, Texas – DMX, Inc. and its digital signage partner, 11Giraffes, were selected by Bass Pro Shops
to launch its new digital signage program throughout the United States and Canada. Offered under
the DMX®MARQUEE brand, Bass Pro Shops is now displaying multiple screens per store in the Fishing,
Hunting and Marine departments.
“We are excited to announce that Bass Pro Shops, the nation's leading retailer of outdoor gear, has
selected our DMX®MARQUEE product to provide customers with a digital signage experience.
DMX®MARQUEE, along with the current music and messaging services DMX provides to Bass Pro Shops,
gives their customers a superior branded experience. Our partnership with 11Giraffes, which
launched in January of this year, has been a truly exceptional example of our two companies bringing
an excellent product to the marketplace,” said John Cullen, CEO of DMX.
Bass Pro Shops, known as The World's Greatest Outdoor Store, serves millions of people each year
who pass through their doors seeking to satisfy their outdoor passions. The DMX®MARQUEE digital
signage product will provide Bass Pro Shops with an outstanding tool with the flexibility for control at
both the corporate and local levels – promoting their highly regarded brand, unsurpassed product
line, and providing their customers with the information and knowledge they seek.
“It is most rewarding for our company to be part of this significant endeavor, and we look forward to
working with our DMX partners and the Bass Pro Shops team to provide the very best in both product
and service,” said Rudy Alexander, President and CEO of 11Giraffes.
About DMX
For over 40 years, DMX has been designing and delivering brand-enhancing services to over 100,000
businesses worldwide. The DMX suite of services provides companies with the tools to create an
unforgettable consumer experience, through music licensing and promotion, video and digital
signage, audio/visual system design, as well as scent, mobile and audio messaging solutions. DMX
PRESS RELEASE
services allow businesses to create unique brand experiences through programming that targets and
influences the mood and behavior of their customers. For more information please visit at
www.dmx.com
About 11Giraffes
Headquartered in Charlotte, NC, 11Giraffes provides affordable, innovative and easy-to-use digital
signage solutions to companies across the United States and Canada. The company’s software and
hardware products are distributed through a large network of North American dealers who are
placing its products in a wide range of industries including retail, hospitality, QSR/restaurant,
assisted living, automotive, financial institutions, medical and dental offices, country clubs, and cstores.
11Giraffes is committed to creating products that extend brands, deliver messages, and
speak to customers in the moment that matters. (
https://www.11giraffes.com)
About Bass Pro Shops
Bass Pro Shops -58 retail stores in 26 states and Canada visited by over 112 million people annually,
international catalog and internet retailing, American Rod & Gun wholesale division selling to over
7,000 independently owned retail stores worldwide, Outdoor World Incentives also selling Bass Pro
Shops gift cards through over 132,000 retail outlets across America and a restaurant division with 26
locations.
For more information regarding Bass Pro Shops store locations, products or special events, please
visit
www.basspro.com. To request a free catalog call 1-800-BASS PRO.
Tracker Marine Group – Manufactures and sells Tracker, Nitro, SunTracker, Tahoe, Grizzly, and Mako
boats through Bass Pro Shops retail stores and dealers worldwide. For more information go to
www.trackermarine.com.
Resort Group – Big Cedar Lodge and other resort properties including restaurants and golf course. For
more information go to
www.big-cedar.com,
www.bigcedarwildernessclub.com, or
www.dogwoodcanyon.com