News Paper Article about Mood Media and Technomedia...
The Brooklyn Bowl entertainment facility in Las Vegas is the latest in a string of high-profile projects for Austin-based Technomedia, which is a company within Mood Media.
Mood Media unit Technomedia has made one of its flashiest statements yet in a new audiovisual display in Las Vegas, the mecca of all things bright and glitzy.
The major technical stats on the company’s 80,000-square-foot Brooklyn Bowl live music and bowling project in Vegas’ The Linq nightlife district are impressive: two 90-foot LED walls, 16 live visual feeds and 60 LED signage displays.
Click on the image to see its latest flashy installation in Las Vegas.
Mood Media is an Austin-based company with 400 local employees that provides musical, visual, scent and other sensory experiences for retailers trying to make their businesses more welcoming to customers.
The Brooklyn Bowl project included two floors of audio and video controlled through Mood Music’s tablet-based platform, so staff at the 2,000-capacity concert hall and the namesake bowling alley and restaurant can control the content and overall feel of the rooms, with options such as putting live footage from the music hall on the video screen at the ends of bowling lanes.
It's one of a trio of projects that have recently brought Technomedia widespread acclaim. The others include a $1.6 million holographic display on the ceiling of the newly renovated St. Louis Union Station Hotel’s Grand Hall – with the company creating all the visual content as well as the display system – and the award-winning hologram at the centerpiece of Cirque du Soleil’s “Michael Jackson ONE” show at Mandalay Bay in Las Vegas.
Jerry Garner, Technomedia’s vice president for west coast operations, said projects such as the Brooklyn Bowl have let the company stretch its capabilities and take advantage of the resources available following its acquisition by Mood Media in December 2012. Garner wouldn’t disclose Technomedia’s revenue but Mood Media, which is publicly traded on the Toronto Stock Exchange, reported more than $500 million in revenue in 2013.
“We’re now able to reach more of a broad audience and we’ve seen substantial growth that comes when you’re part of a company that has 100 percent of the top 50 fast food chains in the country as clients,” he said. “With the Brooklyn Bowl project, it was taking a place that was expanding from its beginnings in New York and taking the brand to another level. They gave us a baseline for where they wanted to start and then we gave them something like they’ve never seen before.”
Chad Swiatecki covers Austin's creative industries, health care and education.