RE:RE:RE:RE:RE:RE:Interesting Piece-BBC Asia last nightas much an opportunity to create an even more valuable product (as authentics are scarce and intrinsically worth much more to say the least) if managed correctly....and it will change the structure of business...more retailers will need to secure their own supply chains of authentic diamonds...basically the direction the business seems to be heading in anyway...that trend will get much much stronger...the real deal will can get even more valuable if managed properly...and the incentive to do so exists as the profit margins will be large. Meanwhile the synthetic industry will be driving down their prices as their cost of production is minimal....as is normal and inevitable for all technology goods lacking (with the exception of Apple et al who know how to manage their brand). This comes down to sales and marketing and the large retailers like Tiffany et al and miners like DeBeers are very sharp at marketing. Secure your supply chain , guarantee their authenticity, make the product even more valuable than before...strongly differentiate from those who guarantee authenticity and those who dont-this will make the sale of authentic diamonds all the more concentrated as only a handful of brands can even think of pulling that off. Its as much opportunity as challenge. The technology to detect will also improve....at the end of the day they may be all carbon, but they are created under very different sets of circumstances....I doubt it will be 100% impossible to tell them apart.