Upcoming Q3 Results - Potential SurprizeMake your own conclusions - but if Rogers is the canary in the coalmine - there is a possibility Neulion may surprise in Q3 since expectations (at this price) are already quite low.
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Q3 Transcript - Rogers
Hockey is not usually a factor in the third quarter, but it was this year thanks to the World Cup of Hockey. The tournament attracted more than 15 million Canadian viewers and helped generate excitement for the NHL season, which is already off to a great start. With our baseball and hockey leadership, Sportsnet continued to be Canada's number one sports media brand for the second year in a row and we're pleased to see the gap is widening.
This year, Sportsnet has had 112 broadcasts over the 1 million viewer mark compared to the next competitor at only 12. And average viewership is [ph] 4% (8:00) higher on Sportsnet than the next competitor; so clearly a compelling product for advertisers and our subscription business.