What he saidAdding to what Grobinso said, this co is effectively a startup since the radical change in direction a couple of years ago. They've had a small amount of revenue all along from the Lumitouch, but until a couple of months ago there was nothing else. Now that they are shipping temp sensors, they have built more revenue. The latest deal with the Japanese is another baby step in building revenue.
Their problem is that the market is slow to adopt new technology. Hopefully with the new gas flow meter technology they are developing, they can show significant cost savings for customers with increased accuracy and reliability.
Its like those ads on tv from Microsoft where the tech nerd babbles about what the new 'puter can do. He recognises the guy he's talking to has glazed over. Then he says, "this will save us $2 million a year." The listener then wakes up and is very interested. That's what PHO needs to be able to do.