RE:Hilarious maybe, but nobody responds to the truth I don't think the company intends to set the world on fire. Arson is kind of frowned upon.
That said those numbers were trending the right way before 2023. This isn't Tim Hortons where you're pretty much guaranteed to sell X amounts of coffees from day 1 of opening. They're trying to bust through major companies decades/century old ways that have worked wonders for them.
If they ever survive and reach the top it definitely won't be in one beautiful straight line. It will be full of drunk like a skunk zig zags trying to walk home from the dive bar and not remembering what your house looks like or if you're even in the right neighborhood. But if you ever manage to get in the right home, man your bed will be so comfortable.