2021-12-22 09:12 ET - News Release
DOLLARAMA JOINS THE STINGRAY RETAIL MEDIA NETWORK
Dollarama Inc. has joined Stingray Group Inc.'s retail media network.
Under the agreement, Stingray will produce and dynamically insert digital audio advertisements within Dollarama stores connected to the retail audio network powered by Stingray's proprietary streaming media technology. The Stingray retail media network will enable advertisers to reach and connect with Dollarama principal shoppers at point of sale.
"Retail-based digital audio advertising enables brands to connect and remain top of mind with highly qualified consumers during their in-store shopping journey," said Ryan Fuss, senior vice-president, global media solutions of Stingray. "We are thrilled to partner with Dollarama to bring this new technology across its national network of stores, and look forward to building strong connections between its customers and brands."
The Stingray Retail Media Network will launch across Dollarama locations during the first quarter of 2022.
About Stingray Group Inc.
Montreal-based Stingray is a leading global music, media and technology company with over 1,000 employees worldwide. Stingray is a premium provider of curated direct-to-consumer and business-to-business services, including audio television channels, over 100 radio stations, SVOD content, 4K UHD television channels, Fast channels, karaoke products, digital signage, in-store music and music apps, which have been downloaded over 160 million times. Stingray reaches 400 million subscribers (or users) in 160 countries.