RE:RE:AMZN downgraded on March 15 2015 at $370/shareSU isn't that hard to figure out. SU=$$$$$$$$$.
SU's strategy is "if you build a mountain of cash they will come"
Share buybacks, debt retirement and dividends are all good for investors.
Buying back debt strengthens the company the most.
Share buybacks and dividends both return money to shareholders. At these prices buying back shares is solid thinking though I can't see why they couldn't of increased the divedend by a token amount.