Chinese market I think the Hong Kong (SAR) market entry for Enhence is significant. Horse racing and gambling there is big business and people in HK are rich. With the British influence, they do appreciate their pets.They are used to spending big money there also, they would spend to save their pets. But not to the extent the Western world would though. It will also be a good entry point for marketing to the rest of the world's racing market since they have horses racing there from other parts of the world also.
But mainland China? They eat their dogs there!
They feed Melamine to their infants just to make a little more profit on their milk. They also make faked beef from carboard paper. They would even make faked eggs. You think they would spend to vaccinate their cattle or spend to keep their animals health?