RE:RE:RE:RE:Beverages
Another brilliant response packed with valuable information and solid data! If Constellation is going to do anything it will likely sue for lack of performance on legally agreed up metrics. There is also a possibility of fraud as Constellation was promised a high level, good tasting suite of beverages. I actually was in error when I stated that beverages are 2-3 % of market whole. Actual numbers out of California, Colorado and Washington show a consistent market capture of 1% of total sales. Once again, spending large to capture a share of 1% of total sales semms ludicrous, to say the very least. Lay-offs, shelving projects and possible write down of assets in the cards for tomorrow.