Let me show you how dumb starcrapper is
Look at his post here and decide for yourself if this azzhat should be taken seriously or not.
HOW CANOPY WiLL CRUSH THE COMPETITION IN 2.0 From the first moment I ever entered the mj space in the market (back when the stock was $3.00), I always thought the holy grail would be beverages. Truly, they will have widespread social appeal. Add in zero calorie options, and you've got a whole new category of beverage that has the full potential to put a major dent in MULTIPLE other alcholic beverages.
So then along came Constellation. Canopy teaming up with the biggest and the best, and it was all as if it would happen the next day. Of course it wouldn't, but that didn't stop the imagination or the bubble phenomenon.
But here we are at the precipice of 2.0, where beverages are about to become a reality. Is it going to be an equal playing field amongst the LP's? ABSOLUTELY NOT. Here are my thoughts.
1) New beverages will first be about production. In their last quarterly report, Canopy notedd that they had more than 30 SKU's submitted to Health Canada, a number of which will be beverages.
2) We are now entering that point where Constellation's value and input will not only be tangible, but crucial. They are the experts in the beverage field, and will no doubt forward beverages that will have mass market appeal. This is where the benefit of Constellation has to date been "behind the curtain," out of public view. Not much longer. ;)
3) With regard to the creation of mass appeal beverages, there is no other LP that can even come close to this kind of expertese. Truly, a lot of LP's are going to remain in 1.0 land. Not because they want to, but because they have to.
4) To enter 2.0 beverage, you also have to have bottling channels, and distribution channels. Again, NO OTHER LP has what Canopy has with Constellaion.
5) Finally, you have to have the bucks to promote, and bring the product front and centre of the masses. Again, Constellation will prove to be invaluable here as they are a vast beverage marketing machine.
I think the market has lost sight of the value of Constellation, primarily because we can't see it directly. But try as they might, there is just NO OTHER LP that can touch what Canopy has here. Not in preparation or formulation. Not in SKU's, Not in bottling. Not in distribution. Not in marketing. And ultimately, not in market share. Constellation teamed with Canopy is effectively going to create a Beverage 2.0 Unicorn Company.
Canopy truly has the capacity to crush the competition here. Or put more aptly, is there any LP out there that will even be able to be considered as real competition??? Possibly not, and that's what makes 2.0 beverage, the real mj cashcow, so intriguing for Canopy.
There is money to make here. Serious money. And that opportunity is here almost exlcusively with Canopy. With 2.0 being so close, it makes me wonder about some of the scaling back of facilities that OTHER LP's have gone through. Maybe that's the1.0 effect on LP's that are mostly 1.0 bound. Canopy 2.0 beverage? There may be a VERY good reason why we're not hearing about Canopy scaling back facility. ;)))
Good call azzhat