RE:XTRA SELECTED BY HYUNDAI TRANSYS IN GEORGIA... GO XTRA! While it's great Xtra got this contract...
WHI THE HELL ISSUES A POSITIVE PRESS RELEASE ON A FRIDAY?
It's common knowledge that you want to get your story out early in the week to get as much media exposure as possible. By Friday, most media outlets have already selected their stories, and Friday releases often get passed over until the following Monday.
This just speaks to the cluelessness of management's acumen when it comes to marketing their product.