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Yellow Media Inc T.YLO



TSX:YLO - Post by User

Bullboard Posts
Post by nowoolinison Mar 08, 2012 9:47pm
334 Views
Post# 19647187

strip out the dead wood

strip out the dead wood

So reading about  AT&T selling of their directory business,  and its focus on growing their digital advertising, why wouldn't Yellow media do the same?

Consider this scenario,

Sell off the directory business of yellow media with consideration to allowing the buyer of the division to retain the use of the yellow pages trademark and associated goodwill with agreements to retain standards and expectations etc, along with sharing of advertising mediums for customers who wish have broader coverage, 

Use the proceeds to pay down (or out) the debt

Grow the digital side (profitable) side of the business.

This is over simplified but doable

 

Bullboard Posts